Looking to take your business to the next level, but not sure how to do it? Why not hire a freelancer to help! Here are some great reasons why outsourcing work can help your business to grow:
You need a break
Your business isn’t going to benefit when you or your team are burned out or overwhelmed. It’s easy to take on more and more tasks, but is that really what’s best for your company? Instead of worrying about your marketing or social media when you take a week off, how good would it be to leave it in the hands of someone who can take care of your customers while you recharge your batteries?
You want to save money
Spending money to save money may seem a strange concept. But spending in the right areas, using people who know how to get results will save you money in the longer term. You’re not paying for a freelancers break time, holidays, pension plan, or anything else – you’re only paying for the expertise and execution of the work you need.
A second pair of eyes
Feel like you’re in a bubble sometimes? Need to get some advice from someone not connected to your business day-to-day? A freelancer is more likely to tell you the truth about your ideas, as their agenda is to help you succeed. Someone who knows your industry from a different perspective might be just what you’re missing.
Strategy
A lot of people think that social media is just putting a few posts up on Facebook, Twitter, and Instagram. Done correctly, it’s so much more than that. Whilst having a Marketing Executive putting content out for your business is important, creating a strategy that aligns with your brand and gives the right voice to convey your company values to customers is far more valuable.
Expertise
There’s a reason you hire a consultant – you’re not only paying for their time, but you’re also paying for the years of training, qualifications, and expertise they’ve spent thousands of hours to acquire. We’re still learning new skills every day to help your business do more.
Finding your voice
Something that crops up time and time again is a confused brand with multiple personalities. If your comms seem confused, your potential customers will be, too. Now, more than ever before, people need to be able to trust you before they will buy from you.
Vanity metrics are for the vain
It’s good to grasp how many followers you have on social media, but if someone is trying to convince you that’s what really matters, they are very much mistaken. To be a successful brand on social media, you need to be engaging with your customers, not just shouting at them (or even worse, buying followers). Every comment, share, message, or review you receive is far more important – it shows people have taken time out of their day to reach out to your brand.
The right option will fit your budget
Packages are a great place to start when looking at outsourcing freelance work, but this is just a starting point. All work should be tailored to exactly what you need (or what you can afford right now). You should always review your needs on a regular basis, and invest in areas you need to improve the most.
Now you know why you should hire a freelancer for your business, time to jot some ideas down about the main things you’d like to outsource/develop/set up and get in touch to see how I can help!
Not sure where to start? I offer affordable audits for your brand, marketing, or social media, to help you see where you are now, before working out where you want to go next.
